How to show your clients that you’re the real deal

by | Apr 29, 2014 | Uncategorized

Scarcity?  Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making.    So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...

Rainbow Connection

by | Apr 1, 2014 | Uncategorized

Rainbows are likeable. What is it about rainbows?   I pulled over to take the photo above and post it to my Facebook page.   Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...