Can you pre-suade?

Can you pre-suade?

As many of you know, I love books about consumer decision-making.  I also do a lot of catch up reading when I travel. I'm here in Singapore on my annual trip to assist in a Wharton/INSEAD course, Leading the Effective Sales Force, and I'm catching up on my reading. On...

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Are Facebook groups a good fit for your business?

My daughter called me from college this morning.  I answered and made sure she was okay and then told her that I was in the middle of something and would talk to her later.  She asked me what I was doing- and I said I was meeting with a client who was also a friend....

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Facebook, connections, and marketing.

Today is the Jewish new year, Rosh Hashana, and one of the traditions is to eat apples and honey.  For a sweet, new year. I am always interested in the symbolism of things and how one thing can be symbolic of several different ideas.  For example, apples also remind...

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FInd us on Facebook

I first joined Facebook in 2007 - a little bit ahead of the mass influx of users. I didn't use it that much as I didn't know many people who were using it and the power is in the network of course. As more people joined, I became more active and when I launched...

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Back to school 2016!

It's Back to School time! As a life-long learner and teacher, mostly in academic environments, I love back-to-school time!  This year I'm working on several workshops and series both on my own and in collaboration with others to bring high-level learning to small...

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Let’s go viral!

This is my daughter's tweet.  We got a great lesson in how things go viral when she tweeted it out on May 25th.   As of today it's been retweeted 1031 times and has 1169 likes. She was watching a news show with the live rally playing and noticed the fly in Trump's...

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Uh oh, the risks of using someone else’s platform!

You might remember that I launched some courses on the Udemy platform last year.  I created online versions of my Marketing Planning, Pricing and Target Market workshops and have had some modest success with them. Udemy recently announced that they are changing their...

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What does success look like to you?

What does success look like for you?  for this quarter? for this year? for the next X years? These are questions I typically ask early on in my work with my clients.  If your goal is to add two new clients per quarter, that's going to lead to a different marketing...

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Marketing Lessons from Beyoncé

Beyoncé by Emma Gobler (my older daughter) Feb 2014 I used to watch the Super Bowl for the commercials but then it became really easy to watch the commercials online later without sitting through the game. So now in my household, the tv comes on for the half-time...

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