A prospective client told me that she went to try and understand how Google Adwords worked and got overwhelmed and confused with the information on the Google site. And, I can’t say that I blame her. Here’s a brief overview and introduction to how it works! Google...

I’m getting ready to teach Marketing Strategy to MBA students at the Graduate School of Business at Mills College next week. I’ve been reviewing an updated version of the simulation I use (and have used for 15 years!) called MarkStrat. The basic premise behind success...

I often encourage students to do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for their organization or project.    The basic construct of a SWOT is to outline the internal and external pros and cons to a project.   Strengths and Weaknesses are...

Your email signature is the home to some valuable marketing real estate. Are you using your signature effectively? Below is my current signature file. Some things that are working really well include: Using a p.s. (incredibly effective!) at getting people’s attention...

Are you on Yelp? Foursquare? Do you think you need to be on Facebook, Twitter, LinkedIn, YouTube? It can be very overwhelming to keep up with the latest and greatest in Internet marketing. In addition, the landscape has changed rapidly to include social media in...