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Are you on Yelp? Foursquare?
Do you think you need to be on Facebook, Twitter, LinkedIn, YouTube?

It can be very overwhelming to keep up with the latest and greatest in Internet marketing. In addition, the landscape has changed rapidly to include social media in addition to search engine marketing.

You can get started by thinking about a few things:

  • Where are your customers? Are they on Facebook? Twitter? Foursquare? Youtube? LinkedIn?
  • What media works for your products and services? Text? Video? Audio?
  • How can you connect with your customers when they’re hanging out in their social network sites? What message is consistent with their social identity in this context?

Once you answer these questions, you’ll be able to develop an effective plan and begin to work on your content. If you’re feeling stuck- feel free to contact me. We are updating our social media for local businesses class even as I write!