One of the best books that I’ve read in a while is Predictably Irrational by Dan Ariely. The premise is that while we don’t behave the way that economists would expect us to if we were simply profit-maximizing robots, we are still predictable in our irrational...

Let me tell you about my love affair.   I love coffee. I have gone the decaf route a few times in my life (most recently a few months ago) and each time I’ve missed that extra bite (and kick) that the real stuff has.    So, I’m back on the real stuff; buying...

I taught the first (of a series of two) Social Media Mastery workshop this week and one of my home-grown models was part of the curriculum: VISIBILITY  +   CREDIBILITY  + PERSONALITY  = PROFITABILITY If you’re familiar with Dr. Ivan Misner of BNI fame, you might...

So, although I only have one ‘calendar’ and I’m a fan of Google Cal in case you were wondering. I have lots of sub- calendaring that needs to get done so that I can have the terrific year that I want. In mid-September (after my summer wasn’t quite as stellar as I had...

Delivering Happiness (DH) was written by Tony Hsieh (CEO of Zappos) I read DH back in May. It was the first pick of the newly launched Biz-erkeley Book Club and I was excited to read it even though I wasn’t a Zappos customer. I’m one of the odd women who doesn’t adore...

I work with many small business owners and when I start talking about ideal clients and target audiences I know that 9 times out of 10, I’m going to hear something like ….   ‘well, anyone can be my client’.     Of course, anyone can be your client, but...

This is our pick for August and we’ll be discussing at the Biz-erkeley Book Club on Thursday, August 18th at 9am. I found this to be a quick and easy read. And empowering.  I’ve been on my own quest to build MarketingU into the business I want over the past year.  ...

My daughters and niece- 2 summers ago! Summer has never been my favorite season. I have always favored Fall with it’s crisp air, new beginnings, starting school year and sweater-wearing. I love a lazy beach week as much as anyone else, but only if I can read (alot)...

The big news today in the social media blogosphere is the Twitter Follow button that you can add to your website to build your Twitter audience. It is similar to the Facebook Like button that allows folks to like your Facebook page directly from your website. It is...

Tomorrow is the Biz-erkeley Book Club meeting and we’ll be discussing Delivering Happiness by Tony Hsieh.     In final preparation for the meeting, I’ve been doing some more poking around the book website and found this badge.   I love the concept of encouraging your...