by Lisa Cain | May 4, 2011 | Uncategorized
My small business clients have a lot to do and they tend to viscerally resist adding items to their plate that require ongoing maintenance. So, Facebook pages are often not even considered because of the requirement to maintain them going forward. It is worse to...
by Lisa Cain | Apr 19, 2011 | Uncategorized
In spite of knowing that packaging and book covers sway the decision-maker, I sometimes think that I’m not influenced by them. The other day I had a really adverse reaction to a package and was re-awakened to their influence. Passover starts tonight and last Friday I...
by Lisa Cain | Mar 31, 2011 | Uncategorized
Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a big difference in consumer choices. For...
by Lisa Cain | Mar 28, 2011 | Uncategorized
Google Alerts ( http://www.google.com/alerts ) are a tool that is underutilized by most small business owners. Here are some ways to use them to monitor and grow your online presence: 1. Create a Google Alert for your name, your business name, etc. Use this to find...
by Lisa Cain | Jan 27, 2011 | Uncategorized
There’s a lot of buzz about Groupon in the small, local business community as some have heard that it’s great and others have heard that it was terrible for small business. Let’s start with the way that it works. If you decide to run a Groupon, you’ll work with a...
