by Lisa Cain | Sep 15, 2022 | Uncategorized
Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...
by Lisa Cain | Aug 19, 2022 | Uncategorized
When/why to use a bundling pricing strategy? Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a...
by Lisa Cain | Aug 6, 2022 | Uncategorized
I received these messages last weekend. Needless to say, I didn’t respond. I’m not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn’t Saturday or Sunday around 8pm) was sending them to...
by Lisa Cain | Jul 6, 2022 | Uncategorized
You’re your own boss! Yay! You’re your own boss! Ugh! One of the toughest parts of being a solopreneur or small business owner is the lack of colleagues and community. Family and friends can cheer you on, but they might not fully ‘get it’ if...
by Lisa Cain | Jun 20, 2022 | Uncategorized
Edgy in a good way? or too much? I’m contemplating building an online community for small business owners and considering these names. Obviously more edgy than my usual branding but honestly, I’m feeling edgier and less constrained right now! Plus I want...
