by Lisa Cain | Feb 10, 2015 | Uncategorized
#nationalpizzaday #valentinesday #nationalumbrelladay Keeping track of the calendar and the marketing opportunities afforded by the special days we celebrate (or make up to celebrate) can be a good fit for some businesses. Do you pay attention to those...
by Lisa Cain | Feb 2, 2015 | Uncategorized
Years ago, I used to record the SuperBowl on VHS tape. Not to watch the game, but to be able to fast forward through those to watch the commercials (and show them to my students). Of course, these days I can find them on Youtube or compiled on other websites. I have...
by Lisa Cain | Jan 28, 2015 | Uncategorized
Process vs. product. Behavior vs. Outcome. I ran across the idea of using an analog task list (plus more) system called Bullet Journal this past week. I love making lists and have long-wondered about the relationship between writing something with pen and paper and...
by Lisa Cain | Jan 21, 2015 | Uncategorized
I’m working on my Pricing for Profits online class this month and revisiting some of the primary research done in the field. I’m feeling a little bit like I’m back in grad school as I do some literature review of the work done on when and why to choose “just-below”...
by Lisa Cain | Jan 11, 2015 | Uncategorized
How is it going so far this year? Are you working your marketing plan? Do you have a plan yet? I offered several free consultations last week and worked with new clients who are ready to make 2015 their best ever. I love that feeling of promise and mapping out the...
