by Lisa Cain | Mar 22, 2014 | Uncategorized
Last week I wrote about email newsletters. This week, I’m writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do. Register, Buy, Subscribe, Donate, Call, or whatever the heck...
by Lisa Cain | Mar 14, 2014 | Uncategorized
Owl tell you a secret OK. It’s not really a secret. The biggest bang for your marketing effort (and expense) is most likely a regular email newsletter to your potential, current and former clients. If you want to get fancy, you can also send client specific emails...
