by Lisa Cain | Mar 31, 2011 | Uncategorized
Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a big difference in consumer choices. For...
by Lisa Cain | Mar 28, 2011 | Uncategorized
Google Alerts ( http://www.google.com/alerts ) are a tool that is underutilized by most small business owners. Here are some ways to use them to monitor and grow your online presence: 1. Create a Google Alert for your name, your business name, etc. Use this to find...
