by Lisa Cain | Jan 2, 2020 | Uncategorized
Some years, my word takes a while to show up… this was one of those years, but it was worth the wait! Not just a new year, but a leap year, an election year, and the beginning of a new decade! After several false starts for my word including ask, invite,...
by Lisa Cain | Nov 21, 2019 | Uncategorized
We’re heading into the Thanksgiving holiday week! It’s one of my favorite times of the year. Usually, there’s a moment where I’m at the table after the turkey and sides, but before dessert, when I look around and feel so incredibly grateful....
by Lisa Cain | Aug 2, 2019 | Uncategorized
I’ve been interested in the idea of behaviors vs outcomes for a long time. I even wrote another blog post on this idea a few years ago. As a doctoral student working on my dissertation and other related research, I was focused on developing...
by Lisa Cain | Jul 18, 2019 | Uncategorized
I’m occasionally asked …”Isn’t email marketing dead?” My answer is an unequivocal “NO!”My view on email marketing has remained remarkably consistent over the years. It works. I’ve seen it work. And, I’ve seen the...
by Lisa Cain | Jan 31, 2018 | Uncategorized
Do you watch the Super Bowl for the football? Or for the commercials? Even though I lived in the Eagles metro area for many years and they are playing this weekend, I’m still likely to skip the football and just look for the commercials online both before (yes,...
