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Someone asked me recently how COVID is impacting marketing options for small businesses. One surprising aspect that I noticed is that Google Adwords are less expensive for some clients than they were before. You may have seen the news that Google’s search revenues are down approximately 10% year over year in the second quarter. So many folks cut back on Google advertising, which means that it can be less expensive to get a top spot right now than it was before the pandemic.

For small business owners, the marketing options have changed as some go-to options like face-to-face networking and selling have disappeared.  Online paid advertising can be a good option right now to break through some of the clutter of all of the new content flooding the most popular social networks and websites.