by Lisa Cain | May 11, 2022 | Uncategorized
Can you guess what kind of business this is? The first thing that comes to my mind is they have some kind of capacity constraint. Maybe it’s a self-imposed capacity constraint, like they want to leave their shop at a decent hour or maybe they don’t have...
by Lisa Cain | May 2, 2022 | Uncategorized
If you’ve been here for a while you know that I help with an Executive Education course that’s put on by INSEAD at their campuses in Fontainebleau, France, and Singapore. The pandemic shut down both classes in 2020 and we did an online version in October...
by Lisa Cain | Apr 20, 2022 | Uncategorized
I’ve been thinking about documenting “Marketing in the Wild” for a few years.. There are so many good (and bad) examples of marketing efforts out there in the wild! What have you seen that you’ve liked? thought worked? thought were terrible? A...
by Lisa Cain | Apr 14, 2022 | Uncategorized
I’ve recently had some strategy calls with clients about their pricing. Pricing is tough for small service businesses because it’s often wrapped up in money mindset issues- both our own mindsets and our perception of our clients’ money mindsets....
by Lisa Cain | Feb 4, 2022 | Uncategorized
I’ve been listening to the audio version of “The Art of Asking” by Amanda Palmer. I’m really enjoying it and learning about our challenges with asking and, conversely, how powerful asking can be. She has a chapter or two on her own and...
by Lisa Cain | Jan 11, 2022 | Uncategorized
A week or two ago I opened up the CVS app and saw this. I laughed out loud when it popped up! If you noticed the top left corner, the time was 5:56 AM. I am an early riser but I rarely open the CVS app at 5:56 am and some clever marketer figured that anyone opening...
