by Lisa Cain | Jun 14, 2014 | Uncategorized
I’ve been focusing on making my content more visual lately. The recent social media workshop that I attended included statistics about the higher level of engagement that photos and photo albums receive. Posts with photos get 120% more engagement (likes, comments and...
by Lisa Cain | Apr 29, 2014 | Uncategorized
Scarcity? Abundance?I’ve read dozens (and dozens) of books and probably closer to hundreds of academic research papers about consumer decision making. So, when I see the marketing tactic of creating perceived scarcity, I recognize it right away. Like the website I...
by Lisa Cain | Apr 1, 2014 | Uncategorized
Rainbows are likeable. What is it about rainbows? I pulled over to take the photo above and post it to my Facebook page. Grown-ups were pointing and staring at it/ them (if you look carefully you’ll notice that it’s a double rainbow). For me, I think that they’re...
by Lisa Cain | Mar 22, 2014 | Uncategorized
Last week I wrote about email newsletters. This week, I’m writing about calls-to-action aka CTAs. The call to action is the reminder to your prospective client to do the thing that you want them to do. Register, Buy, Subscribe, Donate, Call, or whatever the heck...
by Lisa Cain | Mar 14, 2014 | Uncategorized
Owl tell you a secret OK. It’s not really a secret. The biggest bang for your marketing effort (and expense) is most likely a regular email newsletter to your potential, current and former clients. If you want to get fancy, you can also send client specific emails...
