Gamification

by | Mar 20, 2013 | Uncategorized

I just signed up for a class on Coursera.org called Gamification. Let me talk about the class briefly before I talk about how companies are using gamification for marketing. You may have heard about massive open online courses (aka MOOC). These are free college-level...

Perish the word. aka early bird specials

by | Mar 14, 2013 | Uncategorized

There is a concept that I teach called the ‘perishability’ of services.   Can you provide services at 9am today if it’s now noon?   Nope. The ‘inventory’ has perished- just like food might perish (be spoiled and tossed out) if it stays in inventory too long.    On the...

Is the glass full?

by | Mar 6, 2013 | Uncategorized

One of the first questions I ask potential clients is ‘what is your capacity?’    Are you half-full?  Close to full?  Closer to empty?While this might not seem like a typical marketing question, it does give a lot of insight intohow to move forward with the marketing...