by Lisa Cain | Feb 28, 2013 | Uncategorized
One of the most fascinating aspects of marketing to me is the way thathuman psychology changes how we respond to marketing tactics. Pricing is particularly interesting because economists tell us that we’re all supposed to beprofit-maximizing automatons and want...
by Lisa Cain | Feb 15, 2013 | Uncategorized
Try the pen in the other hand… Last week I wrote about the book that I read on the way to Philadelphia… today, it’s about the book I read on the way back! It was a quick read.. “Thought Revolution” by William A. Donius. The main premise is that you can access your...
by Lisa Cain | Feb 6, 2013 | Uncategorized
My BNI Chapter I’m writing this from my hotel room in the Steinberg Conference Center at the University of Pennsylvania. I’m here helping with a Wharton Executive Education class this week. On the flight over these great United States, I read “Networking is a Contact...
by Lisa Cain | Jan 20, 2013 | Uncategorized
Did you know that I was a chemical engineering major as an undergrad? While I don’t mess with test tubes in a lab anymore, I do believe in continually testing marketing efforts. For example, you are receiving this newsletter on a Wednesday and last week’s was...
by Lisa Cain | Jan 8, 2013 | Uncategorized
Last week I gave a concrete example of when you might want to bundle your services to net more profits. Today, I’m going to talk about when you might want to unbundle. First, what do I mean by unbundling? It’s charging a base price and then offering additional options...
