Consumer Segmentation

Consumer Segmentation

Last Wednesday was the “Let’s Soar in 2024” Workshop!  I had a great time working on updating all of my content for the workshop and wanted to share some things that seemed to resonate well with our participants. I spent about 20 minutes or so...
Marketing in the Wild: Barbie Edition

Marketing in the Wild: Barbie Edition

I saw the Barbie movie this week.  What a marketing phenomenon! Not only the ticket sales and the lead-up, etc. but the merch. I found this surprise on Amazon. It doesn’t launch until next year, but they’re offering Pre-Orders now. Are you planning your...
Letter to myself…

Letter to myself…

You probably know that I love Bullet Journals and Planners and Visioning and Word of the Year! This past New Year’s planner set-up included a letter to myself to read at the end of the year. I included all the goals I had set and wrote as if I were celebrating...
Michaels’ Makerplace

Michaels’ Makerplace

I just got this email today from Michaels.  It looks like they will be competing with Etsy in the handmade items world. They will also encourage selling courses and (probably key for Michaels) having members share “How-Tos with income-generating, shoppable...
Milestones and Memories

Milestones and Memories

As you can tell from above, I’ve already had an eventful summer! I love to focus on the small moments and find gratitude in them as they are more frequent than the big events!  However, let’s be honest, the big moments and milestones are memorable and...