More about gamification!

What makes a game good?
What makes a game good for marketing?

You might remember that I’m taking a course called Gamification offered by Coursera and provided by my very own alma mater, The Wharton School at the University of Pennsylvania.  I just started it this week.     I’d already been paying attention to what makes a game fun and engaging and applications of game elements in non-game contexts.As a parent, I’d long ago noticed that one of the things that makes a game more fun for me is if there’s both luck and skill involved.    Nothing like playing Candyland with your young children to realize that your mind can quickly be numbed if there’s no skill or strategy required in a game.    I’m looking forward to learning more in the class about luck vs. skill; individual vs. team; and levels vs. points and rewards.

As a marketer, I like to think about what the goals are for adding game elements to your business.   Do you just want people to buy more from you?   Or do you want them to accomplish another objective?    Is the frequent flyer type of game enough?  Or is there something else that’s fun and memorable for your prospects or clients?

Let me know if you like this attempt to add some fun and games to this newsletter (while you are reminded of some key marketing vocabulary!)

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