Author Archives: Lisa Cain

What are your Daily RItuals, Lists, Processes and Behaviors?

Process vs. product. Behavior vs. Outcome. I ran across the idea of using an analog task list (plus more) system called Bullet Journal this past week. I love making lists and have long-wondered about the relationship between writing something with … Continue reading

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$196.54 or $199 or $200? Pricing quirks.

I’m working on my Pricing for Profits online class this month and revisiting some of the primary research done in the field. I’m feeling a little bit like I’m back in grad school as I do some literature review of … Continue reading

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Can doing my marketing be more fun? Of course!

How is it going so far this year? Are you working your marketing plan? Do you have a plan yet? I offered several free consultations last week and worked with new clients who are ready to make 2015 their best ever. … Continue reading

Posted in marketing |

I picked my word of the year!

Have you made any resolutions yet? For your personal life? For your business life? This will be the fifth year in a row that I’ve picked a theme word for my year. 2011 was YES! 2012 was LEAP for my business (it … Continue reading

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What do you do when you get distracted?

Some weeks are harder.  I push to get a newsletter out every single week as I know that consistent advice and reminders to my audience are important for my business.   But some weeks are harder and nothing comes immediately to mind. … Continue reading

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