A little riff on jaunts and posts

I get Gretchen Rubin’s (author of several books including The Happiness Project) weekly newsletter. This week she wrote “A quest is more fun than a jaunt..” when describing her daily visits to the Met museum. That got me to thinking, is a quest more...

Here’s what I’m reading… how about you?

What’s on your reading list these days?  Also, ‘how’ are you reading? I’m fascinated by my own modes of reading lately.  I didn’t use to listen to audiobooks very often but I now walk for about 40 minutes every day and listening to...

Marketing in the Wild: Subject Lines

  Mailchimp (and other email marketing platforms) allow you to test open rates or click rates based on Subject Lines (or other variables).  I recommend taking advantage of this if your version of Mailchimp (paid or grandfathered in with this feature) allows it so...

What marketing templates are useful to you?

  Do you have a ‘back catalog’? I think of a back catalog as the savvy and mostly still relevant information, content, templates, etc that maybe needs a little update visually or a few content edits. I’ve been going through mine and have begun...

Have you heard of ChatGPT

I asked ChatGPT “Explain what ChatGPT is and how it can be used for small business marketing” Here’s the answer it gave me: “Chatgpt (short for “chat generation pre-training”) is a state-of-the-art language processing tool developed...