by Lisa Cain | Aug 19, 2022 | Uncategorized
When/why to use a bundling pricing strategy? Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a...
by Lisa Cain | Aug 6, 2022 | Uncategorized
I received these messages last weekend. Needless to say, I didn’t respond. I’m not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn’t Saturday or Sunday around 8pm) was sending them to...
