Testing, testing, 1, 2, 3.

by | Jan 20, 2013 | Uncategorized

Did you know that I was a chemical engineering major as an undergrad?     While I don’t mess with test tubes in a lab anymore, I do believe in continually testing marketing efforts.   For example,  you are receiving this newsletter on a Wednesday and last week’s was...

Pricing for Profits. Unbundle

by | Jan 8, 2013 | Uncategorized

Last week I gave a concrete example of when you might want to bundle your services to net more profits. Today, I’m going to talk about when you might want to unbundle. First, what do I mean by unbundling? It’s charging a base price and then offering additional options...

Bundle Up!

by | Jan 6, 2013 | Uncategorized

I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your clients beyond an hourly rate so your income level...