by Lisa Cain | Jan 27, 2011 | Uncategorized
There’s a lot of buzz about Groupon in the small, local business community as some have heard that it’s great and others have heard that it was terrible for small business. Let’s start with the way that it works. If you decide to run a Groupon, you’ll work with a...
by Lisa Cain | Jan 23, 2011 | Uncategorized
A prospective client told me that she went to try and understand how Google Adwords worked and got overwhelmed and confused with the information on the Google site. And, I can’t say that I blame her. Here’s a brief overview and introduction to how it works! Google...
by Lisa Cain | Jan 19, 2011 | Uncategorized
I’m getting ready to teach Marketing Strategy to MBA students at the Graduate School of Business at Mills College next week. I’ve been reviewing an updated version of the simulation I use (and have used for 15 years!) called MarkStrat. The basic premise behind success...
by Lisa Cain | Jan 2, 2011 | Uncategorized
I often encourage students to do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for their organization or project. The basic construct of a SWOT is to outline the internal and external pros and cons to a project. Strengths and Weaknesses are...
