Photos are of the Berkeley Rose Garden!

We’re about to enter June and that means we’re approaching the halfway mark of 2023.

I like to use these milestones to help me stay on track and keep my momentum going.  I find that it’s also helpful to my clients when they take a moment to reflect on what’s worked and what hasn’t worked for them since January 1st!    We can then plan for the second half of the year more effectively. Here are a few questions to consider:

• Where is your business versus your plan or budget on revenues?  on expenses?
• How many new clients did you add?
• How’s your marketing going?

Now, let’s use a surprising technique from “To Sell is Human” by Daniel Pink:

On a scale of one to 10 — one meaning not ready at all, 10 meaning totally ready to do this — how ready are you to start taking action on your marketing?”

“______________ (fill in your number), okay great. Why isn’t it lower?”

Hopefully, you’re listing a few things that are motivating you to get your marketing machine up and running. Do you still want a bit of help?