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Consumer Segmentation
Last Wednesday was the "Let's Soar in 2024" Workshop! I had a great time working on updating all of my content for the workshop and wanted to share some things that seemed to resonate well with our participants. I spent about 20 minutes or so talking about target...
Marketing in the Wild: Barbie Edition
I saw the Barbie movie this week. What a marketing phenomenon! Not only the ticket sales and the lead-up, etc. but the merch. I found this surprise on Amazon. It doesn't launch until next year, but they're offering Pre-Orders now. Are you planning your offers for...
Letter to myself…
You probably know that I love Bullet Journals and Planners and Visioning and Word of the Year! This past New Year's planner set-up included a letter to myself to read at the end of the year. I included all the goals I had set and wrote as if I were celebrating...






