by Lisa Cain | Nov 22, 2022 | Uncategorized
It’s one of my favorite times of the year. There is the busyness of planning, prepping, and cooking. But, then there’s this moment when I’m at the table after the turkey and sides, but before dessert, when I pause and look around and feel so...
by Lisa Cain | Nov 11, 2022 | Uncategorized
Tell me about your first… target audience! One of the tenets of marketing is to identify your target audience and build your marketing mix to meet their needs and wants. Honing in on this target audience can be harder than it seems when you believe that you can...
by Lisa Cain | Oct 25, 2022 | Uncategorized
taking a standand adding context. It’s been a busy and challenging week for marketers and companies associated with Kanye West. Most organizations have parted ways in quick posts on social media or press releases. Some have gotten grief for taking a few days...
by Lisa Cain | Sep 22, 2022 | Uncategorized
Are you inspired by Fall? I’ve always loved Fall- the beginning of school, the Jewish New Year, a reset in a lot of ways. I’m ready to add more things to my schedule and bring a strong finish to the last quarter of the year! (And, I’m even beginning...
by Lisa Cain | Sep 15, 2022 | Uncategorized
Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...
by Lisa Cain | Aug 19, 2022 | Uncategorized
When/why to use a bundling pricing strategy? Pricing is one of the more fascinating areas of consumer psychology and behavior. Marketing academics have devoted much of their research to understanding perceptions of value and price and how framing the offer can make a...
