Category Archives: Uncategorized

Email works. Don’t forget about it!

Email is likely the BEST platform for delivering YOUR message. Of all the things that I recommend to my clients, the most impactful over the long run is email marketing. Not just one email.   But, ongoing communication with your target … Continue reading

Posted in Uncategorized |

What are you launching?

Lots of Launching! Apple is not the only company who launched a new product recently.  Several of my clients are in the midst of launching new products, new programs, new services, new websites! I love the energy around back-to-school and the start … Continue reading

Posted in Uncategorized |

I love the Fall! And school!

Back to School! My daughters went back to school last week.  I start teaching my Advertising & Social Media Marketing course next week at Mills.    And, I signed up for a workshop about referral marketing for the week of … Continue reading

Posted in Uncategorized |

Ask for quick action!

Deadlines & urgency. I procrastinate. And my guess is that you also procrastinate. Really, the only person I know who doesn’t procrastinate (much) is my seventeen year old daughter and I’m honestly not sure how she was spared the gene since … Continue reading

Posted in Uncategorized |

What makes you different?

AMP: Audience, Message, Platform For several weeks I’ve written about audience(s) and figuring out the different audiences that you need to address.  I’m moving on to message, though this is really an iterative process between all three of the components.   … Continue reading

Posted in Uncategorized |