Category Archives: marketing

Networking is about giving first.

I’m writing this from my hotel room in the Steinberg Conference Center at the University of Pennsylvania. I’m here helping with a Wharton Executive Education class this week. On the flight over these great United States, I read “Networking is … Continue reading

Posted in marketing |

Bundle up.

I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your … Continue reading

Posted in marketing, marketing strategy |

Shop Local.

Black Friday, Cyber-Monday, are you shopped out yet? In my community and across the country as indicated by my clipping from the images I got when I searched on “Shop Local”, there is a push for spending your money with … Continue reading

Posted in marketing |

Wake up and love your coffee!

Let me tell you about my love affair.   I love coffee. I have gone the decaf route a few times in my life (most recently a few months ago) and each time I’ve missed that extra bite (and kick) that the … Continue reading

Posted in Uncategorized, marketing, marketing strategy |

It’s probably not TMI.

I taught the first (of a series of two) Social Media Mastery workshop this week and one of my home-grown models was part of the curriculum: VISIBILITY  +   CREDIBILITY  + PERSONALITY  = PROFITABILITY If you’re familiar with Dr. Ivan … Continue reading

Posted in marketing, marketing strategy, social media |