Category Archives: marketing strategy

If everyone else likes it, it must be great!

Show me the social proof. I like to read books about behavioral psychology and consumer decision-making.  In many of these books (from Influence: The Psychology of Persuasion by Robert Cialdini to Dan Ariely’s Predictably Irrational) there is at least some discussion of the … Continue reading

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More about Gamification!

What makes a game good? What makes a game good for marketing? You might remember that I’m taking a course called Gamification offered by Coursera and provided by my very own alma mater, The Wharton School at the University of … Continue reading

Posted in Uncategorized, marketing, marketing strategy |

Is the glass full?

One of the first questions I ask potential clients is ‘what is your capacity?’    Are you half-full?  Close to full?  Closer to empty? While this might not seem like a typical marketing question, it does give a lot of … Continue reading

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Choose the middle?

One of the most fascinating aspects of marketing to me is the way that human psychology changes how we respond to marketing tactics.   Pricing is particularly interesting because economists tell us that we’re all supposed to beprofit-maximizing automatons and … Continue reading

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Bundle up.

I recently posted on the MarketingU Facebook page about a quick way to calculate your max income if you’re trading hours for dollars. The take-away was that it’s a good idea to identify other ways to add value to your … Continue reading

Posted in marketing, marketing strategy |