Marketing in the Wild. Thanksgiving in September

Thanksgiving in September? This email arrived in my inbox on Sunday, September 11th. September 11th is a full 74 days before Thanksgiving this year. And there are many holidays before Thanksgiving! I celebrate the Jewish High Holidays, Halloween, some fall birthdays,...

Marketing in the Wild: LinkedIn edition

I received these messages last weekend.  Needless to say, I didn’t respond. I’m not sure if they were entirely automated or if a real person (or their authorized agent in a timezone where it wasn’t Saturday or Sunday around 8pm) was sending them to...

Small But Mighty!

You’re your own boss!  Yay! You’re your own boss!  Ugh! One of the toughest parts of being a solopreneur or small business owner is the lack of colleagues and community.  Family and friends can cheer you on, but they might not fully ‘get it’ if...

Feedback needed- should I use AF?

Edgy in a good way? or too much? I’m contemplating building an online community for small business owners and considering these names. Obviously more edgy than my usual branding but honestly, I’m feeling edgier and less constrained right now! Plus I want...